My journey into the digital world began in Oulu, Finland, where I took my first steps in this sector working in the CubiCasa Oulu team. There, in addition to immersing myself in Nordic culture, I began my adventure in writing and blog copywriting strategy.

CubiCasa is a start-up that, through an app, allows you to scan a real estate property with your phone. This service gives added value to real estate agent listings as well as interior photographers.

I was mainly responsible for writing articles for the blog and on Medium (read my article How real estate professionals can generate leads here), aimed at supporting photographers who chose to include layout plans in the packages offered to real estate agents. To ensure good article writing and ranking on search engines, I used Yoast SEO to optimize articles, ensuring they reached the target audience.

Furthermore, I created copy for posts on the various company social profiles such as Instagram, LinkedIn and Facebook.